Big Red and Number of Reviews
Posted by Michal Ezra on 14 November 2016 11:28 AM
In this article, I'd like to explain to you how Big Red really works, what it's meant to tell you, and how to make meaning of its results:
Big Red shows you the top results suggested by the predictive analytics engine on Amazon, or in other words, it tells you what Amazon would suggest, what is most clicked, for the search term you've entered. It first produces related search terms based on what you've typed and what is most searched within Amazon. Then within each of those search results, Big Red applies an algorithm with a combination of factors.
Everything that it brings up is in the top 5% BSR (best-selling rank), and it shows that there are opportunities within the product because of one of three things.
1. More relevant results of things NOT sold by Amazon.
2. With FBA (fulfilled by Amazon) as an option
It then combines this info within the algorithm and brings you "gold" suggestions. Based on key criteria from within the algorithm, which we are not at liberty to disclose, and for that predictive analytic, it gives you the products that are most likely to be successful based on said algorithm.
With reviews, it is important to mention that there is no magic number of reviews that will indicate the potential of the product to sell well on Amazon. If there are many reviews, it is indicative of the fact that it HAS sold well in the past (as people can only leave reviews if they've purchased). If there aren't many reviews, though, it does NOT necessarily mean that it's a bad product. It may be a newer product and therefore hasn't had time to accumulate as many reviews. It may be trending up, relaunching, or have other various reasons for having lower reviews that do not equate with its potential as a product. So, you see, the number of reviews is less significant for current and future potential.
Also, there is more to reviews than quantitative numbers. There is also the qualitative side. If you have really narrowed down to a few products that you're looking over, and you really want to see if you've found gold, you also want to look at the product more closely, read the reviews, and see what people have to say about the product. Here you can also find opportunities to see what is missing, as well - where customers were misled by descriptions, customers' expectations regarding the product, etc.
This further research into a product is what distinguishes someone who can do really well with Big Red sourcing. Big Red gives more of an advantage in searching for the right product - but there is still work involved to really succeed with this. Big Red provides insight into product selection and choosing true winners, as well as into how to optimize listings. However, at the end of the day, to build a successful Amazon business requires work and research.