Q: Do the clients need to know that ads are $10 per 1000 impressions or do you just invoice the total amount ie: $250 for 5 days @ $50 per day for the campaign?
Posted by Jefferson Ubias on 02 November 2016 06:22 PM

A: You don't need to share CPM cost or retail, but in our experience, telling clients that you divide the budget evenly across 5 days, aligns expectations.

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