How to Access Audience Insights on Facebook
Posted by on 24 May 2016 09:49 AM

Audience Insights are a powerful tool on Facebook. You can research and find markets for just about any niche and test the viability of your potential products.

To access audience insights you need to start by creating an ad on Facebook.

Here is where you go to create an ad:

There are so many great resources within the Facebook Help section that you should refer to if you get stuck.

You can access that here:

The following steps come straight from the Facebook help centre on creating an ad ...

(1) Go to ad creation and then choose an advertising objective.
(2) Type in or select from the dropdown what you want to advertise. For example, if you chose the Clicks to Website objective, you'll type in the URL that you want people to go to.
(3) Click Continue. You can choose to advertise your Page, business, website, event and then choose the audience, budget, images and text for your ad before placing your order.

When you get to the audience selection steps, that is where you can start to narrow things down as we demonstrate in our video training. 

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